I love great questions. Bill Taylor, co-founder of Fast Company, lists 10 provocative ones in a recent article:
1. Is there a distinctive and disruptive sense of purpose that sets you apart from the competition?
The best companies are the ones that stand for the most original and
compelling ideas. What ideas are you and your company fighting for?
2. Can you be provocative without provoking a backlash?
There's a difference between challenging the status quo and inviting
retribution from rivals that are bigger, richer, and more ruthless than
you. One key test of any would-be disruptor if whether he or she can
also be a convincing diplomat.
3. If your company went out of business tomorrow, who would miss you and why? We
first heard this question from advertising maverick Roy Spence, who
tells us that he got it from Jim Collins of Good to Great fame.
Whatever the original source, the question is as profound as it is
simple -- and worth taking seriously.
4. Are you the kind of person that other smart people want to work with? If
you expect outsiders (or even colleagues) to share their best ideas
with you, then don't be surprised when they expect something in return.
It can be money, it can be recognition, but more often than not, what
draws people into open-source projects is the chance to push themselves
and develop their skills.
5. Can you make innovation fun? Ideas are serious business,
but if you’re working to tap the brainpower of outside-the-mainstream
contributors, then you have to work to keep your open-source project
colorful, dramatic, and energetic.
6. Do you treat different customers differently? If your goal
is to establish a psychological contract with customers, then almost by
definition you won’t appeal to all customers. One test of how committed
a company is to its most important customers is how fearless it is
about ignoring (even offending) customers who aren’t central to its
mission. Not all customers are created equal.
7. Why should great people join your organization? The best
leaders understand that the best rank-and-file performers aren’t
motivated primarily by money. Great people want to feel like impact
players inside their organizations. Great people want to be surrounded
with and challenged by other great people. Put simply, great people
want to feel like they’re part of something greater than themselves.
Does your company give them that chance?
8. Do you know a great person when you see one? At
organizations that are serious about competing on talent, who you are
as a person is as important as what you know at a moment in time. That
is, character counts for as much as credentials. Do you know how to
conduct a character test?
9. Does your organization work as distinctively as it competes?
It's a simple question with huge implications for productivity and
performance. Leaders who are determined to elevate the people factor in
business understand that the real work begins once talented people walk
through the door. HR maverick John Sullivan says it best: "Stars don't
work for idiots."
10. Are you learning as fast as the world is changing? We
first heard this question from Gary Hamel, the world-renowned strategy
guru, and it’s the ultimate challenge for any executive or
entrepreneur. The best leaders we’ve met, regardless of their age,
experience, or personal style, have all been insatiable learners. In a
business environment that never stops changing, you can never stop
learning.
William C. Taylor co-founded Fast Company. His book Mavericks at
Work: Why the Most Original Minds in Business Win, written with Polly
LaBarre, was published October 2.
Link: innovation + creativity at Fast Company Now.